Hidayati, D., Luthfi Imama, M., Prihatiningsih, W. and Maysaroh, A. 2026. Strategic Social Media Management for Strengthening University Branding: Evidence from a Muhammadiyah University in Yogyakarta. Journal of Education and Teaching (JET). 7, 3 (Aug. 2026), 913-938. DOI:https://doi.org/10.51454/jet.v7i3.988.